Hansø Home - Sales Director

(Remote, Strong US Time Overlap)

Why Join the Hansø Home Rocket Ship Now

Double-digit growth, year over year. Since our 2022 launch, Hansø Home has doubled revenue annually. We’re hurtling toward mid-8 figures by 2026, and we’re not easing off the throttle.

#1 in our category. In just three seasons, we’ve become the top-selling pergola brand online, outpacing every DTC and dealer-based competitor.

Sales-led growth engine. With a lean, hungry team of 4 setters and 5 closers, we’ve scaled rapidly, but we’re just getting started.

Fast, fearless culture. No corporate red tape here. We move fast, take ownership, and support bold decisions with real resources.

Next chapter: Sales 2.0. We’re seeking a hands-on, metrics-driven Sales Director to operationalize excellence, coach closers, build repeatable systems, and help us unlock the next 3-5x in revenue.

And here’s the kicker: soon, you’ll help us launch a U.S. sales office - boots on the ground. If you’ve got a sense of adventure and thrive in high-growth, hands-dirty environments, this is your moment.

About the Role

You’re not just a sales strategist, you’re a doer. You love jumping into the trenches for call reviews just as much as you love building the dashboards and playbooks behind the curtain.

This role is ideal for someone who wants to own and elevate every part of the sales motion: from coaching reps and tightening lead flows, to architecting systems and leading strategic B2B initiatives. You'll help us scale our inbound DTC team and build a B2B engine that contractors, developers, and architects can’t live without.

When the time comes, you’ll head out to the U.S. to establish our physical sales presence - hiring locally, meeting partners, and putting Hansø Home on the map, in person.

What You’ll Do

1. Build a Relentless Sales Machine

Oversee setters, closers, and the full funnel from lead to deal.
Set daily cadences, enforce disciplined follow-up, and keep pipelines humming.
Deploy tested sales frameworks: urgency tactics, price anchoring, trust-building.

2. Coach Reps and Drive Performance

Run weekly call reviews and build objection-crushing training loops.
Sharpen talk tracks and help every rep find their voice - no robots allowed.
Cultivate a culture of healthy competition, sharp incentives, and instant feedback.

3. Create Systems That Scale

Build a comprehensive GTM playbook - lead routing, proposals, close SOPs.
Audit our stack and upgrade tools: dialers, CRMs, quoting software, and more.
Define and track the right metrics (quote rate, rep capacity, speed-to-lead, etc.).

4. Expand B2B Sales

Build our trade sales arm from the ground up: contractors, developers, architects.
Create scalable playbooks and outreach systems that win repeat business.
Own B2B pipeline and forecasts with monthly volume-based growth goals.

5. Collaborate Across the Business

Sync with Marketing to improve MQL quality and targeting.
Work with Ops to ensure the delivery promise meets the sales pitch.
Feed frontline intel back to Product and Strategy to sharpen market fit.

6. Scale the Team and Go Stateside

Lead hiring for the next wave of reps and build a layer of strong frontline managers.
Own onboarding and coaching programs that accelerate time to quota.
Travel to the U.S. to establish a sales office, meet partners, and build a regional footprint.

You’re a Great Fit If You:

Have 8+ years of full-cycle sales experience, including 4+ leading teams.
Thrive in hybrid sales environments (setters + closers), ideally in DTC or high-ticket B2C.
Have experience building B2B channels alongside DTC growth.
Know how to build and scale, not just maintain.
Love being in the weeds - reviewing calls, drilling reps, running stand-ups.
Are driven by KPIs and can forecast pipeline like a pro.
Are fluent in modern sales tech (Close.com, HubSpot, CallRail, Slack, Sheets, etc.).
Are adventurous, excited to travel, build something from scratch, and get your hands dirty.
Can’t stand inefficiency. You fix what’s broken. You improve what works.

What’s In It For You

Remote forever. No mandatory office. Ever.
Real ownership. You’ll lead the sales org and shape our future.
Minimal bloat. Small team. Big impact. No fluff.
A product people want. You're not pushing - you're guiding the close.
Runway for growth. Help us triple sales and change how people build outdoor spaces.
A chance to pioneer. You’ll lead the launch of our first U.S. sales hub.